Meet the Coach

Meet the Coach

For a long time, my only identity was my work. I was that person — capable on the outside, running as long as there was enough in me. You know the saying, work hard, party harder. So that’s what I did. I was going hard, and not once considering that soft was even an option.

There was a potent mix of anxiety, imposter syndrome and inner storms that I kept very well hidden. I was so afraid of being too much that I made myself smaller instead. My coaching journey helped me heal from that — and I continue to keep on healing. Today I actively embrace self-acceptance, emotional intelligence and loving who I am – that includes all the things I simply cannot change. I’ve chosen to see them as strengths instead of flaws. But it’s taken a lot of courage, vulnerability and investment in myself. Each day is a chance to reframe weakness into strength, and stay loyal to me and my values.

During this journey, I’ve also found myself on the path of burnout a few times. I’m sure I’m not the only here who knows what that is like. But instead of succumbing to irresponsible ignorance of my own needs, I deliberately paused. Sleep was not helping, so I said to myself, “there must be another way.”

There was. And there always will be.

I looked at myself and how I was getting rest, and chose to do things differently. I reworked my relationship to rest as something to prioritize and protect instead of something to be earned. That shift broadened my toolkit, changed how I showed up, and put me back on a path that actually felt like mine.

That's what this work is about. Not fixing yourself. Not optimising yourself. Just coming back to yourself — through rest, self-awareness and the radical act of choosing soft in a world that keeps telling you to go harder. If you’ve ever thought, “There must be another way to do this.” You’re in the right place.

In a world always prescribing hustle harder, I'm here to show you another way.

We call it ASAP. As Soft As Possible.

There are three ways to work with me:

For you — private 1:1 coaching for people navigating a major life transitions who are ready to feel their way forward.

For your stage — keynotes, workshops and wellbeing events for organisations ready to take rest seriously as a performance strategy.

For your brand — marketing and brand advisory for founders and teams who need clarity, not more noise.

Wherever you find yourself, welcome.

✨ Jocie