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Jocelyn Chan is the originator of the As Soft As Possible philosophy — a bold reframe of how individuals and organizations think about rest, recovery and sustainable performance.
After a decade leading brand and communications at high-growth B2B companies in Stockholm, Jocelyn learned firsthand what happens when people operate on empty — creatively, emotionally, physically. Her answer wasn't another productivity hack. It was a complete rethink of what rest actually means.
Jocelyn brings together 10+ years of marketing and brand strategy experience with ICF-certified coaching to make the case that softness is not a weakness — it's a competitive advantage. Her talks don't just change how you think — they change how you go home that evening. Every session is built around tools people can try the same day and knowledge worth carrying for life.
She speaks to corporates and conference audiences on rest as a performance strategy, wellbeing as a leadership practice, and why the most urgent thing your team can do right now is slow down.
Jocelyn is a co-founder of Women & Climate Stockholm and host of the ASAP newsletter. Based in Stockholm, available worldwide for keynotes, workshops, and leadership events.
Watch below: Creative Mornings Stockholm — The Power of Intentional Rest
"The talk you wish your office had arranged for you."
Title: As Soft As Possible: why slowing down is your fastest path to performance
Content: This talk gives your audience dedicated time to slow down, connect to themselves and to the people in the room with them. It's not just a lecture — it's an interactive invitation to practice self-introspection and walk away with simple, powerful tools they can turn into reliable recovery routines.
This keynote opens the conversation around rest as a personal responsibility and an act of self-leadership.
What to expect: Her talks don't just change how you think — they change how you go home that evening. Every session is built around tools people can try the same day and knowledge worth carrying for life.
Watch past keynotes: Jocelyn’s ASAP philosophy was born on the Creative Mornings Stockholm stage — where a single talk generated her first community of rest practitioners. Watch the recording from Creative Mornings Stockholm embedded below.
Topics:
rest as performance strategy
values and emotional intelligence at work
wellbeing as leadership practice
sustainable creativity
Formats: Keynote · Workshop · Panel · Internal team events
The Power of Intentional Rest
How can we stay soft in a world that is constantly prescribing us to hustle harder? Jocelyn shares key learnings from her own mindfulness journey and discovery of the power of intentional rest. Maybe you’ll even redefine the way you see rest, and pick up tips on how you can softly recharge your creative batteries and find flow instead of burning out.
Jocelyn Chan, principal of hello jocie, at the Stockholm chapter of CreativeMornings on Oct 17, 2025
What the audience said:
Past speaker at
Creative Mornings Stockholm
Impact Hub Stockholm
Tech Nordic Advocates
Agenda 2030